The Wings is a website we have developed for a leather goods manufacturer and retailer from Ukraine. The main goal of the project was to create a modern e-commerce website that would combine a fashion-forward design and high performance.
Project information
Conducted works
  • Web Development
  • Content Writing
  • Web Design

Personalized design
1200 px
400 px
Project Description

Our team has developed Thewings.com.ua from scratch helping the client to create an effective web platform for selling the brand’s products without losing its signature fashion style. The website is user-friendly and easy to navigate. It has responsive design allowing users to browse and shop with any device. Our copywriters have created unique SEO content for both Ukrainian and Russian versions of the site. The design team has developed a new brand identity for The Wings that sets them apart from other companies in the niche.

Top Pages
Home
Color scheme, fonts, and icons

We have chosen the aesthetic of Scandinavian minimalism for the website. The color scheme is rich with trendy, calm pine tones that draw attention to the photo content and highlight the buttons on the pages. Our designers have used Lato bold and regular font for the typography.

basic
Typography
lato bold
regular
Design highlights

Blocks with products, promotional deals, new collections, and sets




Banner with CTA button to encourage users to visit the Collections page

A small blog filled with articles on fashion, leather clothes and accessories





Categories block with original design to draw the viewers’ attention

Conclusion
We have closely collaborated with the client paying attention to the company’s wishes and their own vision of the brand. In the result, we have a modern, highly performing website with responsive design and SEO content that attracts customers and boosts sails of hand-made leather bags and accessories.