Sultan is an e-commerce company committed to offering authentic gelatine-free Turkish delights to customers from UK, US, and EU. Our team was asked to completely redesign the website and develop a modernized presentation of Sultan's sweets. The aim was to put a sharper focus on company's products while providing customers with a favorable impression.
Conducted works
  • Web Development
  • Content Writing
  • Web Design

Redesign Solutions for the Rainbow of Turkish Delights
1600 px
800 px
Project Description

An attractive layout was created for users to feel more comfortable when filling the box with favorite sweets. We preserved the main design idea and made the navigation process much easier. Our top priority was to build a user-oriented e-commerce website. For this purpose, we added a new Blog section for visitors to know more about Turkish delights.

Top Pages
Home
Color scheme, fonts, and icons

We have chosen a bright yellow color palette on a white background with the original design scheme in mind. This color is often associated with food and provides users with a warm and cozy effect. Yellow is also excellent for attention-grabbing purposes. For improved text readability, we have used a Helvetica Neue font family.

basic
Typography
KITTEN SWASH
KITTEN SLANT
Design highlights

Several call-to-action buttons were created on the main page to encourage customers and increase clickability.

Our team has made the process of ordering wedding favors more comfortable thanks to a step-by-step guide.

We have presented the variety of Turkish delights in a columns with descriptions of their health value listed on the right side.

We have managed to provide users with direct access to a shopping cart from all pages. Now they can check added sweets, quantity, and delivery information.

Conclusion
Semalt has come up with a complete redesign of the e-commerce website with flying colors. With the aim to simplify the box-filling process, our team has added CTA buttons so that customers could get the most out of their shopping experience. Owing to the bright color combination, we have created an eye-pleasing online resource and highlighted the most outstanding features of Turkish delights.