MPEX Business Solutions is a Canadian developer of management software solutions for businesses. They are aimed at helping with time tracking, human resources, employee scheduling, payroll management and other business needs. Our team was hired to redesign the company’s website to improve its conversion rate, accessibility, and user experience.
Conducted works
  • Web Development
  • Content Writing
  • Web Design

Upgraded Look of Advanced Business Solutions
1920 px
1080 px
Project Description

Having studied our client’s business, we designed landing pages for his website that would clearly communicate the business value as well as the benefits of the solutions offered. The website includes a blog, site map, demo video, customer stories, and a price request form. The content in French was provided by the client. The English version was adapted and adjusted to a new design. To make the website more interactive, a video presentation was tailored into the homepage of the site. Bright CTA buttons on each page are aimed at improving the site’s conversion rate.

Top Pages
Color scheme, fonts, and icons

Blue color scheme was chosen to highlight the type of business industry. White background makes the text, images, and CTA buttons stand out while leaving the overall layout look clean and uncluttered.

open sans
Design highlights

The rectangular CTA buttons in corporate colors with round edges were created. When a cursor is placed on them, they get lighter, thus creating a wow effect for a site user.

Our designers have created flat illustrations in colors matching the corporate ones. The illustrations have isomeric forms and double shadows.

Thin, line 2 pixel-wide icons highlight the company’s benefits and accompany information blocks.

Some pages have vector maps designed in a mustard color scheme. They visually represent business presence of the company in the world.

Conclusion new design resulted in the company’s improved online visibility, better user experience and generation of prospects’ interest. A new look has all the necessary features to increase customers’ trust and loyalty which directly impact sales, lead generation efforts and competitiveness. Mobile responsiveness of the website also allows to expand the company’s potential audience. The new website high-value pages have improved the site’s SEO and site performance.