Capital Retention is a company offering hybrid long-term care insurance solutions all over the USA. Our team was hired to redesign the old version of its corporate website, add more pages and fill them with a relevant optimized content. This was supposed to help generate more traffic and improve the website’s visibility.
Conducted works
  • Web Development
  • Content Writing
  • Web Design

Attractive presentation of hybrid long-term care insurance solutions
Project Description

We have changed the layout of the website to make it more user-friendly and attractive while preserving the original style and color scheme. The client ordered to create new pages for the locations where the company’s services were offered and fill them with the relative content. The old content was reorganized and presented in a better structured way. The home page now features the best insurance plans and the advantages the company has over its competitors.

Top Pages
Home
Color scheme, fonts, and icons

We preserved the blue color scheme of the old website since it ideally represented insurance industry. Blue is associated with loyalty, competence, and trustworthiness. White background perfectly highlights the content and makes the layout look clean and neat. Bold electric blue color is used for CTA buttons to attract users’ attention and encourage them to click.

basic
Typography
lato bold
regular
Design highlights

We have improved the old logo and found similar sans serif fonts. By means of kerning, tracking and space, we have fixed the size of the logo which fits the form of the rectangular in corporate colors.

Car categories are displayed as cards with a blue hove effect. They are the functional elements of the site navigation.

One of the important parts of the header is the drop down list containing phone numbers with icons and blue hover effect.

An interactive map with locations where the company offers its services allows users to easily find the information on each state separately. By clicking on one of the states on the map, they get redirected to the page with the description of Capital Retention services in that particular state.

Conclusion
Our joint efforts resulted in the development of the modern, eye-catching, and functional corporate website. It has a modern design and intuitive interface. Also, we have created the calculator to compare quotes online, wrote the content, and integrated the client’s blog into the new website.