Real Human Customer Service. I have been dealing with Semalt for more than a year and the big difference with them is the human touch.
Suiting up a website
The client requested to redesign the website for his Boston store. Since the website serves as a virtual window shop of a physical store, it was important to make it as attractive as possible. We were required to stick to the established style of the brand and make the site compatible with mobile devices and equip it with UX-friendly features.
Color scheme, fonts, and icons
As our task was to keep the brand recognizable and just upgrade the design, we followed our client’s suggestions and left the key features of Bostonroskilde.dk. As the main purpose of the site was to convince visitors to buy the clothing they saw in the gallery at the physical store, we used calm, neutral color to highlight the images provided by the client in the most beneficial way.
As the prospective buyers often prefer to browse the latest news through their mobile gadget, we made the design adaptive and compatible with a broad range of devices. The site can be viewed on any screen without losing quality.
We have applied retouch and directed light to images with food items. This makes them look as professional food pictures taken at the pub.
Our team has created an easy to navigate structure and filled it with the visual content provided by the client. Also, we have implemented CTA buttons, inviting prospective customers to learn more about the store or to shop online.
We kept the design of the header laconic to keep the original style of the brand. The lack of bright visual elements is compensated by the gallery of available items demonstrated on the website.