Real Human Customer Service. I have been dealing with Semalt for more than a year and the big difference with them is the human touch.
Tuning up the website to boost medical device sales
Having analyzed our client’s business and his competitors, our team has developed a redesign strategy. We have chosen the colors and created the prototypes for the pages. Since it is a business website offering medical devices for sale, we have decided to place the most important information on the top of the home page. Therefore, a potential customer will know right away what to do to place an order. We have also integrated the blog into the website, created colorful and functional product description blocks, and links to the relevant social media accounts. Our copywriters have written additional content for the website.
Color scheme, fonts, and icons
Taking into account the industry, we have chosen a light blue color scheme for the website. Light blue has always been a symbol of intelligence and professionalism, and it is often used in design for Healthcare industry. All the devices offered for sale as well as the text are presented on a white back background to make them stand out.
The polygonal text, a typographic technique, was used to create airiness and polymorphism of the first screen shape.
We have used some photo illustrations to create a happy atmosphere and draw site visitors’ attention to the CTA button.
Flat white icons on medical theme were drawn on square plaques that have a blurry background.
Also, there are illustrations with a human skeleton where problematic areas are highlighted with a signature orange color. They accompany information blocks on the pages.
Product description blocks have two buttons with hover effects allowing userts to know more details about the products offered.