Real Human Customer Service. I have been dealing with Semalt for more than a year and the big difference with them is the human touch.
Improved user experience through a complete makeover
Having discussed the project with our client, we decided to design a website with an intuitive interface and all the necessary content which would allow visitors to easily make a purchase. Right on the homepage users can see all the product categories, CTA buttons allowing them to place an order, featured products, a search engine, shipping and contact information. The website contains high-quality images of the items for sale as well as their detailed descriptions.
Color scheme, fonts, and icons
We have used dark blue color scheme for the website as it matches the industry the store products belong to. Deep orange was used for CTA buttons, some frames, and hyperlinks. White and light blue are used as background colors to highlight the content.
We wanted to make this online store more branded that’s why we have created numerous illustrations and gradient line art vector drawings that stand out against the electric background.
There were created information blocks with relevant icons that match the website style. The blocks are placed in chess-board order.
Besides the main banner, we have also created three spaces for advertising selected products. The contain a CTA border button with a reverse hover effect, price, and a short product description.
The are several types of product cards on the website. One of them has an original square button with a cart on a blue background, a wish list button, and price tag highlighted with an orange rectangular.