Roleti.ua is a corporate website developed for a window roller shutter manufacturer from Ukraine. Before we upgraded it, the site had poor performance and low conversion rate. The owner wanted to transform his old business page into a new, presentable website conforming to the needs of modern users.
Project information
Conducted works
  • Web Development
  • Content Writing
  • Web Design

Design that exudes comfort and convenience
1440 px
900 px
Project Description

Our main objective was to develop a website that would effectively attract prospective customers. As it is a home and office decor page, it was important to provide visitors with as much visual content as possible creating an enticing, colorful, and stylish layout that would turn visitors into buyers. Our copywriters wrote the content for the website which is optimised for the search engines.

Top Pages
Home
Color scheme, fonts, and icons

Our design team has chosen warm and pastel tones to evoke a feeling of relaxation and coziness. We used images of interior design as a background for the homepage to provide the visual representation of convenience and comfort of the products. Purple shades represent luxury and elegance.

basic
Typography
roboto regular
roboto regular
Design highlights

Our team has designed rectangular CTAs in corporate colors that evoke associations with trailers, thus highlight the type of business the company has.

The website contains bright “flat” illustrations with city landscapes and branded trailers (some of them indicate a trailer’s size).

Urbanistic fat line icons in graphite color were created to show the steps that need to be taken when ordering Uload services.

Banners in the shape of a trailer with wheels were created to attract users’ attention to CTA buttons.

Conclusion
Before the redesign, Roleti.ua was an old-fashioned website with performance issues and low conversion. Our team has managed to transform it into a modern, stylish, smoothly running website that provides potential customers with essential information on the product in a comprehensive way. In the result, the client has an eye-catching business site that successfully attracts prospective buyers and gives the company an edge over the competition.