Homerunimprovement.com is a website of the renovation and remodeling contractor from Louisville, USA. Our client wanted to get a modern and intuitive redesign of the website for attractive presentation of the contractor's services. A new design was expected to quickly allow its users to view the services and ask for a quote.
Conducted works
  • Web Development
  • Content Writing
  • Web Design

Contemporary Redesign for Ultimate Home Improvement Solutions
1280 px
700 px
Project Description

First of all, the prototype of several pages were created to make sure that the interface will be appealing and non-invasive. The main pages were filled with bright and colorful images to channel the proficiency of our client and how much the company cares about homeowner's’ comfort. Also, we created a neat Contact Us form and a loan calculator to estimate the services provided by the contractor. Our copywriters rewrote the content to optimize it for Google search results.

Top Pages
Home
Color scheme, fonts, and icons

We have used green color scheme in the design on the website. Effective green and other supporting colors display a symphonic arrangement of shades, tints, tones, and complimentary colors to maintain users’ interest. Green maximizes readability and minimizes optical fatigue which is a critical factor in web design. It also draws eyes to the most important areas on a small or large screen and sustains visual interest with it.

basic
Typography
Merriweather Sans
OSWALD
Design highlights

The handwritten illustrations of various houses were placed on the website pages. They reflect a wide range of services provided by the contractor.

We have created information cards in the asymmetric rectangular shapes.

Sliders in the gallery are designed in a font theme to enhance their clickability and visual appearance.

Line icons in corporate colors on a construction theme serve as infographic blocks.

Conclusion
As it was critical to convince site visitors in competence and credibility of our client, we have created a modern, appealing, and responsive design for his website. Also, we have filled the pages with the optimized content, created bright CTA buttons, and tailored an online calculator to calculate the cost of work.