Flot.nu represents FLOT fashion store located in Roskilde, Denmark. It serves as a virtual display window aimed at attracting customers to visit the physical store. FLOT offers a wide range of high-end, quality, contemporary designs with a touch of classics.
Project information
Conducted works
  • Web Development
  • Content Writing
  • Web Design

Elegant and sophisticated design that never goes out of style
1170 px
507 px
Project Description

The project objective was to create a website that would showcase the shop in the best light as well as attract customers. We were required to make sure the website is compatible with mobile devices and has a user-friendly interface. We were also asked to stick to the style of the brand and the design of the

Top Pages
Home
Color scheme, fonts, and icons

We kept the color scheme monochromatic to match the design of the physical store. The background is white with classic black and white information blocks with occasional splashes of color in photos. It was decided that the merchandise should remain the main highlight on the pages.

basic
Typography
lato bold
noto sans
Design highlights

The site was designed in light monochrome colors with an accent of mocha on rectangular buttons.

One of the main attractions of the page is an Instagram gallery that pulls various graphic content from the fashion industry.

It is designed in the classic style with dividing headings on a black plaque.

We created a contrasting, monochrome font logo with drawn edges which is perfectly suitable for any type of clichés on the company’s brand products.

There are photographs in rectangular frames with podium color correction wrapped around the text inside the fashion articles.

Conclusion
What we’ve got in the result is a well-designed, modern, easily navigated, and user-friendly website with a relative fashion content. Our team has created a responsive design that easily conforms to different browsers making it available to any user from any device around the clock. After the redesign, flot.nu has become an attractive business website as well as a comprehensive guide on the latest fashion trends.