Almagia is a company offering ELAMED products such as portable magnetic, acoustic, heating and vibration devices that help eliminate back pain.The devices are used to prevent and treat many serious diseases such as bursitis, osteochondrosis, hypertension, hemorrhoids and prostatitis. Semalt team was employed to redesign the old version of Almagia.com as it did not meet current requirements to a website design. The old version had numerous errors. It was also poorly structured and lacked in some content. Our experts had to fix that.
Conducted works
  • Web Development
  • Content Writing
  • Web Design

Tuning up the website to boost medical device sales
854 px
454 px
Project Description

Having analyzed our client’s business and his competitors, our team has developed a redesign strategy. We have chosen the colors and created the prototypes for the pages. Since it is a business website offering medical devices for sale, we have decided to place the most important information on the top of the home page. Therefore, a potential customer will know right away what to do to place an order. We have also integrated the blog into the website, created colorful and functional product description blocks, and links to the relevant social media accounts. Our copywriters have written additional content for the website.

Top Pages
Home
Color scheme, fonts, and icons

Taking into account the industry, we have chosen a light blue color scheme for the website. Light blue has always been a symbol of intelligence and professionalism, and it is often used in design for Healthcare industry. All the devices offered for sale as well as the text are presented on a white back background to make them stand out.

basic
Typography
LATO BLACK
REGULAR
Design highlights

The polygonal text, a typographic technique, was used to create airiness and polymorphism of the first screen shape.

We have used some photo illustrations to create a happy atmosphere and draw site visitors’ attention to the CTA button.

Flat white icons on medical theme were drawn on square plaques that have a blurry background.

Also, there are illustrations with a human skeleton where problematic areas are highlighted with a signature orange color. They accompany information blocks on the pages.

Product description blocks have two buttons with hover effects allowing userts to know more details about the products offered.

Conclusion
Today, the new version of Almagia.com has a completely new look which is compliant with current web design trends. It has a user-friendly menu and responsive design. Our experts have fixed the errors and made simple product description blocks which clearly show what a prospect should do in order to buy the desired device. Our copywriters wrote some content in Russian and English languages. The redesign improved the website’s visibility and its overall look.